Transforming Jugantor: A Digital Evolution of Bangladesh’s Leading News Portal

Jugantor, one of Bangladesh’s leading national newspapers, entrusted our digital agency with transforming their online presence into a cutting-edge news portal capable of serving millions of readers. As a prominent media outlet, Jugantor required a high-performing, scalable, and engaging digital platform to reach a growing online audience and generate substantial revenue through digital advertising.

Scope of Work

2016: Project Management for the Redevelopment of Jugantor.com

• Strategic Planning and Oversight: Directed the full redevelopment of Jugantor.com, ensuring alignment with business goals and timelines. Managed the transition to the Laravel Framework to enhance scalability, performance, and SEO optimization.
• Team Coordination: Collaborated with cross-functional teams, including developers, designers, and editorial staff, to streamline workflows and ensure efficient execution of the project milestones.
• Redesign Supervision: Oversaw the website redesign to achieve a modern, responsive layout, prioritizing an improved user experience across all devices while boosting search engine visibility.
• CMS Implementation: Led the deployment of a tailored content management system (CMS) to meet Jugantor’s editorial requirements, focusing on workflow efficiency and the integration of SEO best practices for metadata and content structure.
• Technical Optimization: Directed site architecture improvements for faster load times, seamless navigation, and enhanced crawlability to support growing traffic demands.
• Feature Integration: Managed the integration of advanced features such as real-time news updates, multimedia support, search functionality, and keyword-targeted content modules, enhancing both user engagement and search engine rankings.

2022: Project Management for the Digital Marketing Revamp Campaign

• Strategic Oversight: Managed the end-to-end execution of a comprehensive digital marketing strategy, prioritizing SEO, content marketing, and social media initiatives to enhance organic traffic and boost brand visibility.
• Team Coordination and Resource Allocation: Directed cross-functional teams, including content creators, SEO specialists, and social media managers, ensuring alignment with project goals and efficient resource utilization.
• Backlinking Strategy Management: Designed and supervised the implementation of a robust backlinking strategy, increasing the site’s authority score and strengthening its online presence through natural growth.
• Campaign Execution and Target Setting: Oversaw the launch and management of targeted marketing campaigns, achieving over 1.5 million monthly visitors within the year through precise audience targeting and effective ad placements.
• Revenue Optimization: Established and managed a sustainable AdSense revenue model, contributing close to $1 million USD annually to Jugantor’s digital income.
• Performance Monitoring and Continuous Improvement: Led the monitoring and analysis of key digital marketing metrics, using data-driven insights to optimize campaigns and ensure long-term growth and ROI.
• Stakeholder Reporting: Provided regular updates to stakeholders, highlighting milestones, results, and strategies for further scaling Jugantor’s digital impact.

Software and Tools:

MS Project, Visio, Monday.com, Bugherd, Laravel, Bootstrap, MySQL, Organization Schema, Google Analytics, Google Ads, Google Keyword Planner, SEMrush, BuzzStream.

Project Outcomes

Our contributions significantly elevated Jugantor’s digital presence, positioning it as a leading online news portal in Bangladesh. Key achievements include:

• Traffic Growth: Increased monthly traffic from 15,000 in 2016 to over 1.5 million in 2024.
• Improved Site Authority: Boosted site authority with an authority score of 55 and a total of 1.8 million backlinks by 2024.
• Revenue Generation: Established a sustainable AdSense revenue stream, generating over $1 million USD annually.
• Organic Visibility: Enhanced organic traffic through targeted SEO strategies and high-quality content.
• Backlinking Success: Grew backlinks naturally, further solidifying Jugantor’s position as a trusted source of news.

Conclusion

Our strategic project management, technical expertise, and innovative digital marketing solutions transformed Jugantor into a digital powerhouse. With over 1.5 million monthly visitors and robust revenue streams, Jugantor.com continues to thrive as one of the most visited online news portals in Bangladesh.