Full Stack Web Development and Digital Marketing Project

We designed and developed this dynamic real estate website from scratch, specifically optimized to rank high on search engines by implementing robust SEO best practices. Built with a custom HTML and server side PHP structure, this site is designed to be lightweight and flexible, avoiding the constraints of traditional CMS platforms like WordPress or Drupal. This approach ensures quick site speed, efficient keyword strategy, and streamlined site structure, which together create an ideal foundation for generating organic traffic and online leads.

By focusing on core SEO elements—keyword optimization, site speed, backlinking potential, and a well-organized site structure—this website not only ranks competitively but also enhances future compatibility with paid search campaigns, such as Google Ads and Facebook Ads. The flexible HTML design allows for easy adjustments and rapid content creation, keeping the site responsive to changing needs and new opportunities. This project exemplifies how custom-built, SEO-rich websites can drive both organic and paid search success, creating a powerful online presence for the client.

Software Environment & Tools Used:

HTML, Bootstrap, CSS, PHP, MySQL,, JavaScript, RESTful Service (RETS), Organization Schema, Google Analytics, Google Ads, Google Keyword Planner, SEMrush.

Outcome:

This custom-built website achieved exceptional performance, scoring over 85 on Google PageSpeed Insights, with optimized page loading speeds enhancing user experience and search rankings. Designed for SEO success, the site includes over 300 static pages to strengthen foundational search visibility, alongside over 50,000 dynamic pages enriched with target keywords for broad reach. Within just two months, this SEO-rich site is already securing first and second-page rankings on Google, demonstrating its effectiveness in driving organic traffic and boosting online presence.